STOP! In the name of safety

 Dec 15, 2014

We're calling on drivers to follow the road rules and come to a complete halt at stops signs with insurance claims data showing an emerging issue in collisions at stop signs.

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Our latest data reveals that of the collisions involving stops signs:

  • 75 per cent were as a result of the driver failing to stop; and
  • 25 per cent occurred when the drivers were actually stopped at a stop sign e.g. a rear-end collision*.

Our Head of Research Robert McDonald said road rules are there to protect drivers and help prevent collisions and it's important all drivers recognise this and follow them.

"When drivers arrive at a stop sign, they must stop completely before reaching the unbroken line, giving way to all cars and pedestrians approaching or crossing the intersection.

"Stop signs are there for a reason and that's to recognise that there is a risk of a serious cross traffic collision.

"We would suggest a large proportion of the rear-end collisions that occur at stop signs are due to people expecting the car in front to only slow down rather than stop like they do. Unfortunately, it's now all too common to actually surprise the driver behind by obeying the stop sign.

"We're also urging drivers to know how to use all traffic controls such as roundabouts, stop and give way signs to help prevent unnecessary collisions and subsequent injuries," said Mr McDonald.

Drivers should be reminded that not stopping at a stop sign involves three demerit points and a significant fine**.

We also surveyed 2,500 Australian drivers and found that over 30 per cent admitted that they've been distracted and failed to stop at a stop sign***.

What's more, we collected video footage from a number of intersections around Sydney showing many cars driving straight through stop signs and some only slowing down slightly.

"It's critical drivers always stay alert while at the wheel, losing focus for even a split second, puts you at greater risk of a collision."

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* Based on NRMA Insurance comprehensive motor claims data for the 2013 calendar year
*** Based on a survey of 2,500 Australian drivers by Pure Profile Research in August 2013

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